+ Boletos: From unmanaged resale to a secure, in-platform fan-to-fan exchange
Before working with menta, Más Boletos did not offer an official resale solution. As a result, ticket resales were happening outside the platform, through informal and unsafe channels. This led to a growing number of user complaints, fraud incidents, and operational strain,especially around sold-out events, where demand for flexibility was highest.
+192
resales in a single event
About
Más Boletos is a primary ticketing platform based in Mexico, focused on live entertainment and traditional cultural events. The company works closely with local promoters, venues, and event organizers to deliver reliable ticketing operations tailored to the specific dynamics of the Mexican market.
Industry
Music
What we did
menta was integrated to enable official, in-platform fan-to-fan resale, designed primarily to improve safety and user experience rather than to maximize short-term revenue.
Together with Más Boletos, we:
- Activated official resale directly inside the ticketing platform, avoiding external marketplaces
- Implemented resale under platform-defined rules and flows, aligned with Más Boletos’ operational priorities
- Addressed critical fraud vectors, including QR lifecycle management, to reduce misuse and unsafe transactions
- Gradually automated resale and protection flows until they could be activated consistently across events
The integration required close coordination due to internal team changes and technical adjustments, but once stabilized, resale became a repeatable and mostly automated part of event operations.
The outcome
With official resale in place, Más Boletos shifted ticket exchanges into a secure, controlled environment, delivering clear operational and experiential benefits.
Qualitative impact
- Significant reduction in fraud related to off-platform transactions
- Fewer user complaints and support issues
- Resale functioning as a safe alternative to refunds, improving overall user satisfaction
- Stronger perceived technological positioning for a mid-size ticketing platform in Mexico
A key learning was the importance of activating fan-to-fan resale as early as possible, particularly for high-demand and sold-out events, where delayed activation directly limits impact.
“My priority has always been to create a secure exchange market for users and avoid unsafe transactions happening outside our platform.”
Mauricio Correa Sada
Owner & Director, + Boletos