How Athletic Club Boise is making season passes more flexible with official resale

3 days from the club's request to official resale running live

About

Athletic Club Boise is a professional soccer club competing in USL League One, playing its home matches at Athletic Club Boise Stadium and selling tickets through vivenu.

Website

https://acboise.com

Industry

Sports

What we did

Athletic Club Boise wanted official resale live for the opening of its 2026 USL League One season. menta's integration with vivenu was already live in production on vivenu's API.

The engagement encompassed:

Activating official fan-to-fan resale inside the club's existing vivenu environment, under the club's own brand, with no separate marketplace and no redirect
Configuring the club's ruleset: listing and purchase permissions, the transfer unlock window, and Deal Score
Handing ruleset control to the club's own administrator, who turns resale on or off match by match and changes the rules without menta in the loop
Running the operation behind resale: pay-in and seller payouts, seller verification, tax handling, ticket invalidation and reissue, and dispute handling
No engineering work on the club's side

Resale was live three days after the club asked for it.

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The outcome

The club opened its season with official resale already running inside its own platform. Resale has been enabled on 19 home matches so far, and every one of them has produced fan-to-fan activity, with no fan marketing campaign behind it. Members who cannot attend list the seat instead of leaving it empty or taking it outside the platform.

Key Results

Live in three days, with the first fan-to-fan sale six days after the request and ahead of the season's first home match
Fan-to-fan activity on every home match with resale enabled, 19 to date
91% of resold tickets came from season passes, turning matches members cannot attend into seats other fans fill
58% of sellers listed on more than one match, so selling an unused seat became a habit rather than a one-off
Brand, rules, fan relationship and data retained by the club, with menta operating the layer underneath
A repeatable setup for other vivenu-powered organizations, configuration rather than engineering.

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menta tech, with help from vivenu, was incredible going from a discovery call to live in 3 days. We were able to launch our resale platform for our first home event, which was a miracle, and have seen continued success as the season has progressed. The ease for our fans on both the resale and purchasing side has been one of the reasons our adoption has been so successful. One of the hardest parts of most fan to fan resale is that the club loses the relationship and communication. With menta tech, the club stays front and center, retaining both branding and fan data while not having to host complex internal systems. What could have been a poor season member experience for our first match, turned into something greater than our team could have asked for and a partner, in menta tech, who now shares in our success.

Brian Kayler

Chief Business Officer - Athletic Club Boise