Linkearte: Maximizing Value in Sold-Out Shows
Formerly known as Todoticket, Linkearte partnered with menta tech to activate official fan-to-fan resale for four sold-out Anuel AA concerts in Argentina, unlocking new revenue while maintaining full control, security, and fan trust.
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97%
of all resale transactions in the first months of operation came from a single sold-out event, proving the platform captures demand exactly when and where it matters/
22%
of tickets sold within 24 hours of listing in less than 4 months of operation.
~USD 71
average ticket resale price
About
Formerly Todoticket, Linkearte is a LATAM ticketing platform focused on delivering secure, scalable ticketing experiences for high-demand live events across the region.
Industry
Music
What we did
menta tech enabled an official, fully integrated fan-to-fan resale flow within Linkearte’s platform, including:
- Verified buyers and sellers
- Automatic ticket transfers
- Rule-based pricing and eligibility controls
- Full visibility across the secondary lifecycle
All resale activity remained inside Linkearte’s branded ecosystem.
The outcome
Linkearte successfully monetized secondary demand from sold-out shows without operational friction or brand risk.
Fraud was prevented, customer support load was reduced, and fans accessed a secure, trusted resale option.
Following this success, Linkearte expanded its partnership with menta tech across all LATAM events, making official resale a core component of its regional ticketing strategy.
