Record-speed integration: Boletia launches its secondary market with menta tech
Boletia is one of Mexico’s leading ticketing platforms, known for its strong technology DNA, a robust mobile application, and an experienced in-house development team.
$90K
of GMV in the last 6 months of 2025
About
Boletia is one of Mexico’s leading ticketing platforms, known for its strong technology DNA, a robust mobile application, and an experienced in-house development team.
Industry
Music
What we did
Despite having a strong internal technical team, Boletia chose menta tech as a strategic partner to power its secondary market.
The decision was driven by menta’s deep specialization in resale infrastructure, its operational experience, and its ability to integrate quickly without disrupting existing systems.
Together, we:
- Integrated a native secondary market directly into Boletia’s mobile app
- Adapted resale flows to Boletia’s specific operational and user requirements
- Implemented end-to-end payment management for secondary transactions
- Ensured the integration did not interfere with Boletia’s existing infrastructure
- Provided dedicated technical support to enable a fast and controlled launch
Even with the complexity of a mobile-first implementation, the integration was completed smoothly and within weeks.
The outcome
The partnership enabled Boletia to launch a fully operational secondary market with immediate impact.
Key results
- Seamless integration: the secondary market was deployed within the mobile app without infrastructure disruption
- Accelerated time to market: the solution went live in a matter of weeks
- Revenue optimization: Boletia captured incremental value from secondary transactions with event-level control
- Security and transparency: users gained access to a trusted and official environment for secondary ticket sales
The result was a scalable, secure secondary market that complemented Boletia’s existing ticketing offering without compromising performance or user experience.
“We decided to trust menta tech to enable our secondary market, even though we have a highly capable internal development team. What convinced us was their specialization, speed of implementation, and the security they provide in every transaction. Thanks to this partnership, we’re now offering promoters and users a solution that aligns with market trends while optimizing both user experience and revenue.”
