The US ticketing market continues to evolve as resale becomes an increasingly visible and unavoidable part of the ticket lifecycle.
Across live entertainment, resale is already happening, often outside official channels, driven by changing buyer behavior and a growing need for flexibility. As a result, ticketing platforms and venues are reassessing how resale fits into their technology stack and long-term strategy, particularly around control, data ownership, and guest relationships.
accesso has announced an expansion of its capabilities through ShoWare, enabling venues to offer verified, venue-controlled ticket resale directly inside their existing ticketing environment.
This new capability is made possible through a partnership with menta tech, whose resale infrastructure allows ShoWare to activate a fully native secondary market without building or maintaining the complexity in-house.
Resale built into the ShoWare experience
With this update, resale operates as a native extension of the ShoWare platform.
Ticket holders can resell tickets directly within the official ticketing flow, while venues maintain control over pricing parameters, verification, event-level rules, and guest experience. The experience remains consistent with the primary purchase journey, preserving brand continuity and the direct relationship between venues and their audiences.
Rather than introducing a separate marketplace or fragmented user journey, resale is embedded directly into ShoWare’s existing workflows, activated as a strategic capability within the platform.
A strategic integration, not an add-on
The integration leverages menta’s resale infrastructure as a ready-to-scale layer that sits behind ShoWare, enabling venues to participate in resale while retaining control over pricing logic, data, and guest relationships.
For venues and organizers, this approach provides:
- Greater visibility into resale activity
- Control over how and when resale is enabled
- The ability to keep guest data and engagement within their own systems
- A future-proof way to address secondary demand as part of the core ticketing experience
By integrating a purpose-built resale engine, ShoWare avoids the risks and limitations of external marketplaces or bespoke internal builds, while accelerating time to market with a proven solution.
Responding to current market dynamics
As secondary ticketing activity continues to grow across the US, many venues face limited insight into resale transactions happening outside their platforms. The challenge is no longer theoretical, resale is already happening.
accesso’s decision to integrate resale directly into its ShoWare platform reflects a wider industry shift: treating resale as infrastructure, not an experiment. A capability that can be turned on when needed, governed by venue-defined rules, and scaled as demand evolves.
Infrastructure working behind the scenes
menta’s role is to provide the underlying resale infrastructure that manages authentication, rules, operational flows, and scalability, while remaining invisible to the end user.
There is no consumer-facing marketplace brand introduced. ShoWare and its venue clients remain the primary point of contact for fans, maintaining ownership of the guest relationship throughout the full ticket lifecycle.
Looking ahead
This expansion marks an important step forward for accesso as it continues to evolve ShoWare in line with real market behavior.
As resale becomes a permanent component of live event ticketing, strategic integrations like this allow platforms to move faster, stay in control, and deliver a more complete solution to venues, without reinventing what already exists.
Resale is no longer an add-on. It is becoming part of the platform.
