The European ticketing market is evolving fast. Fans expect flexibility and fairness. Regulators demand transparency. And operators, from venues to promoters seek stability, security and control in how their tickets move.
At that crossroads, menta tech is making its move.
After powering official ethical resale ecosystems across Latin America, it has now expanded its footprint in Europe, bringing what it calls “resale the right way” a model built on transparency, control, and brand ownership.
“Most sellers of primary tickets don't have resale capabilities, we are here to change that” said Iñaki Sanchez Lopez, CEO of menta tech.
Redefining resale for modern ticketing companies
menta tech offers enterprise-grade, white-label resale infrastructure that lets ticketing companies operate resale under their own brand, with their own rules, prices, and fan experience.
Fully compliant with GDPR and PCI DSS standards, the platform merges the best of two worlds: marketplace liquidity with full operator control.
This approach is already generating results. Partners using menta tech’s technology capture an average of 6.7% of primary GMV through resale, with 44.4% of tickets successfully resold inside official ecosystems, proving that profitability and compliance can go hand in hand.
A controlled, brand-first resale model
menta tech’s proposition is simple: resale should strengthen your brand, not compete with it.
The company’s API-first system integrates seamlessly into existing ticketing infrastructures, ensuring the resale journey is native to each platform’s design, pricing logic, and fan base.
“Every ticket tells a story, and that story shouldn’t leave your ecosystem,” said Juan Pablo Santa María, CCO at menta tech “Fans trust the brand they buy from. When resale happens within that same brand, trust turns into loyalty, and loyalty turns into growth.”
Why Europe, and why now?
Across Europe, policy discussions and new regulations around ticket resale are gaining traction.
menta tech sees this as the right moment to offer a compliant, scalable alternative, one that allows operators to protect fans, meet regulation, and still profit from every transaction.
“Our goal isn’t to disrupt the industry,” added Martin Haigh, SVP Sales at menta.
“It’s to rebuild it in a way that finally works, for platforms, for artists, and for fans.”
About menta tech
menta tech provides enterprise-grade, white-label resale infrastructure for ticketing platforms.
Its API-first system lets operators manage resale under their own brand, fully compliant and instantly profitable.
With proven results across live entertainment, sports, and performing arts, menta tech is redefining how the ticketing industry approaches resale, bringing control, transparency, and growth back to where they belong.
