.png)
Ticket resale has its own vocabulary, and most of it gets used loosely. This glossary defines the terms the same way everywhere, so there's one shared language across ticketing: what resale actually is, how a resale works step by step, and what menta runs behind the scenes. If a word in any article isn't clear, this is the place to settle it.
The basics
Primary market
The primary market is the very first sale of a ticket, issued and sold directly by the ticketing platform. It's where a ticket enters the world, at face value, before it has ever changed hands. This is the platform's core business, and menta doesn't operate here; menta begins the moment a ticket needs a second life.
Resale
Resale is when someone who already bought a ticket sells it to another fan, inside the same platform that issued it. It gives a ticket a second life when the original buyer can no longer attend, official, verified, and within the platform's own rules. Done this way, resale isn't a workaround for the primary market; it's a structural part of the ticket lifecycle.
White-label
White-label means resale runs entirely inside the platform's own environment and under the platform's brand. The fan never sees menta, resale simply feels like part of the platform they already trust. Ownership of the brand and the fan relationship stays with the platform at all times.
Native integration
Native integration means resale lives inside the platform the fan already uses — same account, same event pages, same checkout, with no detour to an external site. There's no redirect and no separate login. Buying a resold ticket feels identical to buying a primary one.
How a resale works
Listing
A listing is a ticket a fan puts up for resale, within the rules the platform has set. It defines what's for sale, at what price, and under which conditions, always inside the boundaries the platform controls, never as an open, unmanaged post.
Pricing & price limits
Pricing is the resale price a seller sets — but always inside the platform's rules. Those rules can define a floor and a ceiling: for example, a cap above (or at) the original price to follow local regulation or the organizer's strategy. Price limits are how platforms keep resale fair and compliant instead of speculative.
Service fee
A service fee is a clear, always-visible charge on each resale, split between the platform and menta on a pre-agreed basis. There's no upfront cost and no flat fee, menta only earns when a resale actually closes. The fan always sees the fee before confirming.
Payout
A payout is the money that goes to the seller once a resale closes, handled end to end by menta. It covers the settlement, the timing, and the transfer of funds, so the platform doesn't carry the operational burden of paying sellers.
Transfer & reissue
Transfer and reissue is what happens when a resale is confirmed: the old ticket is voided and the platform issues a fresh, valid one to the buyer. menta runs the transaction; the platform issues the ticket. This is what makes an official resale genuinely safe — the new holder gets a real, verifiable ticket, not a forwarded file.
Traceability
Traceability is the full, shared record of every resale, who sold, who bought, and at what price — visible to both the platform and menta. It's what turns resale from a blind spot into governed, auditable activity, and it's the foundation of compliance and trust.
What menta runs
Ruleset
A ruleset is a container of configuration logic that decides how resale behaves for a whole group of events: who can resell, which tickets qualify, price limits, and when resale opens and closes. A ruleset applies automatically based on event details — category, location, organizer, venue — which is what lets rules scale instead of being set one event at a time. Rules don't scale when they're manual. Rulesets do.
Control Station
Control Station is menta's back-end — where the partner's team manages rules, events, and how resale is performing. It's the single place a platform configures resale behavior and reads the market it now owns.
menta features
Smart Pricing
Smart Pricing is optional pricing help for sellers: menta suggests competitive prices so listings actually sell, without the seller having to watch the market and re-price by hand. It keeps supply liquid and prices realistic, which benefits buyers and sellers alike.
Deal Score
Deal Score is a buyer-facing rating from 1 to 10 that shows how good a resale price is versus the market. It lets fans buy with confidence, turning "is this a fair price?" into a clear, at-a-glance answer.
NotifyMe
NotifyMe is how menta keeps demand inside the platform. Interested buyers sign up when there's nothing available, and likely sellers get a nudge when there's demand to meet — matching supply and demand instead of letting either leak to external channels.
Delayed Payout
Delayed Payout lets a seller list now and add their payout details later. menta holds the money safely until the details are provided, then releases it — so a missing bank detail never blocks a sale from happening.
Smart Grouping
Smart Grouping bundles similar ticket options together so the resale experience stays clear and prices stay consistent across equivalent seats. It prevents near-identical listings from fragmenting the market or confusing buyers.
Who's who
Partner
A partner is the counterpart with the commercial relationship with menta, running official resale on its tickets. A partner can be a ticketing system, an organizer, a venue, or a promoter — whoever owns the decision to run resale.
Ticketing system
A ticketing system is the platform that issues and sells the original tickets and that menta plugs into. It's the most common kind of partner: it stays in front of the fan and issues every ticket and access code — resale included.
Organizer
An organizer is the promoter, team, or venue that owns the event and decides its commercial strategy, including how resale should work. An organizer can also be a partner in its own right.
Fan
A fan is the real person buying or reselling a ticket — someone with a genuine reason to sell or buy, not a professional reseller. menta is built around fans, not scalpers.
Frequently asked questions
What is the difference between the primary and secondary market?
The primary market is the first sale of a ticket, issued directly by the ticketing platform at face value. The secondary market is resale — when a fan who already owns a ticket sells it to another fan. With official resale, that second sale happens inside the same platform, under its rules.
Is ticket resale legal?
Resale itself is legal in most markets, but the rules vary by country and even by state — from price caps to eligibility restrictions. Official, in-platform resale is designed to stay compliant by enforcing local regulation and organizer strategy automatically, through price limits and rulesets, rather than leaving resale to unmanaged external channels.
What makes resale "official"?
Resale is official when it happens inside the platform that issued the original ticket, is verified, follows the platform's rules, and ends with a properly reissued ticket. The old ticket is voided and a fresh, valid one is issued to the buyer — so there's no risk of duplicated or invalid tickets.
Does the fan know they're using menta?
No. menta is white-label and natively integrated, so resale runs under the platform's brand, inside the account and checkout the fan already uses. The experience feels like part of the platform, because it is.
Todo está on-brand: "menta" en minúscula, sin llamarla "marketplace", external channels en lugar de nombrar competidores, y frases aprobadas como "Rules don't scale when they're manual. Rulesets do." Si querés, lo paso a español neutro también, o te lo dejo en un .docx/HTML listo para el CMS.
